The link clearly says
RT-AC86U, not
RT86u. Took 20 posts to determine the router model only! When you need help try to be more precise with the information you provide. Your router most likely failed in hardware. Don't waste your time and start looking for a replacement.
No, the firmware is all the same. Region information is stored in the bootloader and in few different places for this specific model. The firmware on your routers contains extra WebUI menus, but hidden for you, for example. Available and working only for region China, region specific.
View attachment 57345
This is not WebUI in Chinese. This is UU Accelerator. It's in Asuswrt, pops up when the region is China.