The MulteFire Alliance trade group was formed last fall with founding members Nokia and Qualcomm, along with members Ericsson and Intel. The Alliance was formed in response to the backlash from the Wi-Fi Alliance, Google and other Wi-Fi industry stakeholders to its predecessor, LTE-U/LAA (LTE in Unlicensed Spectrum / Licensed-Assisted Access). These technologies are aimed at allowing cellular carriers to increase available bandwidth in their networks by using the unlicensed 5 GHz band used by Wi-Fi devices.
MulteFire uses a Listen Before Talk (LBT) protocol to address bandwidth-sharing concerns. It also differs from LTE-U/LAA in that it can operate entirely in unlicensed spectrum, requiring no LTE "anchor channel". Qualcomm's MultiFire white paper makes it clear that sharing 3.5 GHz GAA spectrum is also targeted. The FCC created established the new Citizens Broadband Radio Service (CBRS) in the 3550-3700 MHz band (3.5 GHz Band) in April 2015.
Today's Qualcomm announcement appears to be an announcement more of proof-of-concept and offers no details about the test itself.