L&LD
Part of the Furniture
I can't think why Amazon would be selling it this cheap unless it's packed full of Amazon adverts, like their Fire products.
I find it hard to believe it will be equivalent in any sense to an RT-AC68U at all.
As RMerlin has mentioned elsewhere, this will be the new norm going forward for some router manufacturers.
Branding is still important (the parts themselves are so much).