It's simple. When ads are blocked, I don't get paid.
Background:
The ad industry has rapidly moved from pay-per-impression (paid when ads are served) to pay-per-click (paid only when ads are clicked) to now pay-per-view.
The "viewability" model charges advertisers only when an ad is viewed. "Viewed" definition differs, but generally requires the ad be visible in the browser's viewpost for at least one second. So no ad viewed, no advertiser charged and no ad partner (me) paid.
Viewability requirements have until recently been demanded only by larger advertisers or ad networks. But with
Google's recent announcement that it will only charge advertisers when ads are 100% viewable, the game is rapidly escalating.
if you are able to provide feedback to your providers, I can tell you what makes me hate ad's and when I dont mind whitelisting.
For me ad's have the following problems.
1 - they are a perfect way to transmit malware, allowing ad's everywhere in a browser is sadly a security risk.
2 - they slow down browsing, I think more of the slowdown is due to trackers than ad's, some sites only serve ads without the tracking and they tend to run much faster than sites that have trackers.
3 - some ads are too intrusive and to be blunt abusive, I would classify ads that scroll with you, or play before a video, or cover content as abusive. Likewise ad's that flash, animate etc. ad's that are text only are more likely to get my attention as they least likely to be blocked. I also dont like having to scroll to see content.
So suggestions are.
1 - place ads at the side rather than at the top.
2 - avoid ad's that move with scrolling.
3 - avoid animated ad's,
4 - keep the numer of tracker/ad sources low, I dont wanr to be doing 20 dns lookups etc. everytime I load your page, I will whitelist this site now, and post back if I think its excessive.
Thanks
Also if you added a paypal button I wouldnt mind contributing, I prefer that to forced ad's.
--edit--
can confirm with site whitelisted there is a lot more network requests and page load time is up by about 800%, will keep it whitelisted for now tho, as this site is a valuable resource to the community. Also (thanks to this site) I am still blocking a fair amount of ad's on here via my router, but I have deliberatly not blocked all ad providers on my router, the ones that I trust the most and deem to not be abusive I dont block on my network.