I don't want to see any ads when I'm surfing. I am reading/researching. Not looking to buy something.
When/if I want to buy something? I go reading/researching for
that.
When I have guests over and they mention the 'internet' isn't working (i.e. blocking the ads), I say that is the way it's supposed to work and point them to the real 'hits' of their search a few clicks further down.
Diversion is
indispensable for giving me what I want from the web (and not the other way around). And when I'm not home, OpenVPN allows me to enjoy that same experience too.