Merlin, I have a problem with your firmware: using games on xbox live, I see lag during games to Halo, while using the original asus firmware, everything is fine.
Wired? Wifi? With or without QoS?
Did you check your ping time or a traceroute to make sure it's not actually an ISP issue?
Make sure you do use the same settings in both firmwares. If in doubt make a backup of your settings, then restore to factory defaults, and see if it helps. If not, you can restore your backed up settings.
I can't think of any reason why there would be a latency difference between both firmwares, since it's the same hardware drivers, and the same network settings.