Once again, people are getting over the top with all of this. Seriously.
When you go into a store and you get a product off the shelves, the clerks and security camera can see everything you look at or pick up. Has anyone every complained about that?
When you take the bus or the subway, there are security cameras in various places, seeing when you get on the bus. The person living in front of the bus stop might see you go there every day at the same hour. Heck, even the driver can recognize you, since they can see your face. Does that bother anyone?
Just like the street, the public transportation system or a large store, the Internet is a PUBLIC network. There is no such thing as complete privacy on the Internet. If people can't deal with that, then they can only stay offline. All of these so-called privacy measures bring absolutely zero privacy. VPN tunnels mean that your info is handed out to the VPN provider (and transit routers still see your trafic once it leaves the VPN server). DNS queries have to reach a DNS server at some point if you want to be able to resolve any hostname.
Yes, I agree you have to control where your info ends up. Be careful with what you share - don't make a public Facebook post indicating there will be nobody at your home for the next two weeks because you're going on vacation. Yes, that makes sense. But don't get worked out over things that are inherent to how the Internet works, or will have absolutely zero impact on your life. If someone from IP 1.2.3.4 accessed website
www.smut.tld, do you really think anyone will care? And even if someone cares and does compile statistics, how does it affect your life? Will your neighbour point at you saying you spend time browsing porn on the Internet? No, because nobody who knows you will ever get that kind of information.
If an ISP has 300,000 subscribers, it's very, very unlikely that any of their employees will start browsing logs to see if they know anyone of these 300,000 subscribers just so they can name & shame you.
Trend Micro probably gets MILLIONS of queries on their cloud server. What makes you think that you are so important that anyone will spend a few days trying to read those queries just so they can single YOU? Do you think they will go to all of those ISPs with a list of IPs, and ask for the names of the owners of those IPs? (BTW, a copyright troll recently tried that here in Canada. Court stated that ISP were entitled to billing them a certain amount for each lookup. End result is the copyright troll went away.) And that's assuming they bothered with logging those millions of queries to begin with (as previously repeated, a EULA does not indicate what a company DOES, only what it MIGHT do, and often it's just legalese to protect themselves against just your average system-level logging that nobody within the company might even have thought was there. You know, like the default Apache web logs that someone might not have considered when setting up a web proxy on a network.)
If a company can take millions of anonymous data points, and use that to make a profit, which in turns means you get a service for a lower price (or even for free), why is that a problem? What makes YOU so unique that YOU would be singled out by anyone using that data? And if no company ever did that any longer, would you be OK with having to pay 20% more for your antivirus, 20% more for your Internet connection, 20% more for your cable TV service, and so on? Paying an extra 50$ on your smartphone? No longer being able to do a web search, and have to do it the 90s ways of going through portals listing sites?
Stop being "offended" because a company is trying to lower the price of their service by using data that will never have any direct impact on your personal life. Privacy is about someone not being able to know what YOU did. Thing is, companies that kind of data and anonymizing it are not able to know what YOU did. Only what "someone" did.